The Opportunity
Average Korean food channel views from Korea only
Typical Search traffic vs. 25–35% benchmark
Subscribers Maangchi built with the right global strategy
The Process
Fill out the channel intake form and upload your YouTube Studio CSV exports
Your data is analyzed against Korean food channel benchmarks and international growth patterns
Receive a structured strategy report built on the Pyramid Principle — one governing thought, three MECE arguments, prioritized recommendations
The Framework
Every report is built on Barbara Minto’s Pyramid Principle — the gold standard of structured communication. One governing thought. Three mutually exclusive, collectively exhaustive arguments. Evidence at the base.
Early Results
The report identified exactly why my subtitles weren't working. Within 30 days of following the recommendations, my US traffic went from 2% to 9%.
I had no idea my search traffic was this far below benchmark. The diagnosis was uncomfortable but accurate.
The Pyramid structure made it easy to explain to my team what we needed to change and why.